How to destroy and old and established, "family" store, JC Penneys gets in the face of middle America (and loses)

JC Penney stands by Ellen DeGeneres as spokeswoman


"Funny that JC Penney thinks hiring an open homosexual spokesperson will help their business when most of their customers are traditional families. More sales will be lost than gained unless they replace their spokesperson quickly," the organization posted on their website, urging supporters to call their local J.C. Penney store manager to lodge complaints against hiring DeGeneres.

Gay and lesbian rights group GLAAD launched their own counter-campaign, Stand Up For Ellen, in response to One Million Moms, attracting more than 25,000 signatures in their petition to J.C. Penney to keep DeGeneres as their spokesperson, and applauded the retail store for sticking to their decision.