Saturday, December 06, 2008
Obama's positive press sets record McCain coverage negative
Washingtion Times 12/6/08
It's a record-setting press honeymoon.
President-elect Barack Obama has received the most positive campaign news coverage on the main network news shows in the 20-year history of such studies by the Center for Media and Public Affairs (CMPA).
Mr. Obama received 68 percent positive evaluations from the four major networks, according to the study released Friday.
"Obama's positive press is the strongest showing CMPA has ever recorded for a presidential candidate since we began monitoring election news in 1988," said Robert Lichter, director of the nonpartisan research group affiliated with George Mason University.
By contrast, his Republican rival almost set the record for hostile press coverage.
Just 33 percent of the stories on Sen. John McCain were positive in nature -- "the worst showing" since former President George H.W. Bush received only 29 percent positive press in 1988, Mr. Lichter said.
The study analyzed 1,197 election stories from Aug. 23 to Nov. 4 on "ABC World News Tonight," "NBC Nightly News," "CBS Evening News" and the first half-hour of "Fox Special Report."
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